Copywriting that Converts for Business Owners

Let’s face it…. We all want our copy to convert.

Whether it’s a blog post, email, website page, or product page, you want the words you’re using to be effective and drive results.

But writing copy that converts can be a challenge. You don’t want to be too salesy or pushy, but you also want to make sure your message is clear and your readers take action.


Don’t worry, though – there are some simple steps you can take to ensure your copy is conversion-friendly. Here’s a guide to writing copy that converts:


Know your Audience

The most important thing to remember when writing copy that converts is to know your audience. You need to know who you’re writing for, what their needs are, and how you can best address those needs. Take the time to research your target audience and develop a buyer persona. This will help you tailor your message and make sure it resonates with your readers. 

Write a compelling headline.

Your headline is your first impression, so it needs to be catchy and grab the reader’s attention. It should clearly communicate the value of your content and make the reader want to keep reading. Think about what your readers need and write a headline that speaks directly to them. 

Use actionable language.

Your copy should be easy to understand and contain language that encourages the reader to take action. Use words like “start”, “discover” and “unlock” to create a sense of urgency and make it easy for readers to take the next step. 

Focus on benefits, not features.

When you’re promoting a product or service, focus on the benefits rather than the features. Talk about how it can help the reader solve their problem or make their life easier. Use storytelling to illustrate the benefits and make it easy for readers to envision how they’ll benefit from what you’re offering. 

Use social proof.

Social proof is a powerful tool for building trust and credibility. Include testimonials, case studies, and reviews to show potential customers that others have had success with your product or service. This will help them understand the value of what you’re offering and make it easier for them to take the next step. 

Incorporate visuals.

Visuals are a great way to break up text and make your copy more engaging. Incorporate images, video, GIFs, and other visuals to help illustrate your message and keep readers interested. This will make it easier for them to understand your content and help them make a decision. 

Include a call to action.

Your call to action should clearly communicate the next step you want your readers to take. Whether it’s signing up for a newsletter, downloading an ebook, or making a purchase, your CTA should be easy to understand and make it easy for readers to take action. 


Writing copy that converts doesn’t have to be a challenge. Just remember to keep your audience in mind, write a compelling headline, use actionable language, focus on benefits, include social proof, incorporate visuals, and include a call to action. With these tips, you’ll be well on your way to creating copy that converts.


If you are looking to learn more about how to write copy that converts you should check out my friend Jo’s free class all about writing copy that coverts. 


Check it out here: FREE CLASS

This article contains affiliate links. 

Passive Income Society Review

Passive Income Society Review

Creating passive income has never been easier!


Are you tired of trying to figure out all the tips and tricks to make your Etsy store profitable? Tired of paying for expensive courses that get you nowhere fast. I get it, and you don’t need another course. 


I’m short on time, how can I do this?

I work a full time job right now, because well…I need to live! I needed a way to start creating some additional income but didn’t have a ton of time to create all my products from scratch, do all the social media jazz and figure out all the ways to rank on Etsy. I also didn’t have $1,000 to pay for a course I wasn’t sure would make a difference anyway. I dabbled here and there, listed my first product….which by the way was NOT GOOD! Then I stumbled on a YouTube channel from Jessa Bellman. She created 18 Etsy stores that were selling, selling, selling….damn what’s her secret right? Clearly, she knows a thing or two!  So I binged her videos, learned about creating templates, and started to see what it takes to create a profitable Etsy store. 

What do I get in the membership?

Jessa came out with this membership that includes her flagship course Etsy Super Star & The Course Creator’s Society. She also has the Template Creator’s Society. When you join Passive Income Society you have access to all three. In addition to that you’ll get a YouTube mini course, Pinterest Protégé and so much more! The membership is $49 a month…no commitment, that’s pretty darn doable! So I joined and it’s way more than I bargained for. So many templates with a very generous commercial you can get your store up and running at lightning speed, so many classes, a weekly Etsy audit, mockups for your products. Seriously so much more than you’d even get in a $1,000 course. 

Jessa Bellman is the mastermind behind the Passive Income Society, & is on a mission to help people achieve financial freedom and live life on their own terms.  With her extensive knowledge and expertise, Jessa has created a membership program that provides you with the tools and resources you need to start building your passive income streams today.

What if I have questions?

The fun doesn’t stop there, in the Passive Income Society, you will have access to a community of like-minded individuals who are all on the same journey as you. From online courses, group coaching, weekly audits and more, Jessa will be there to guide you every step of the way. Whether you are looking to create a course or open a digital products shop, this is the only membership you’ll need…well that is unless Jessa decides to start something else, then all bets are off. 


Can I see it?

Want to see everything you get inside the Passive Income Society? Click on this video while I walk you through the course and resource vault. Stop trading your time for money and take a chance on yourself today. 

In full disclosure, I am an affiliate for this course and if you choose to enroll I will receive a small commission at no additional cost to you. Thanks for your support!

Is Digital Planning Right for Me?

Is Digital Planning Right for Me?

Is Digital Planning right for me?


If you just discovered the world of digital planners, welcome to the club. I was a hard core paper planner girl. Loved the stickers, washi tape and all the markers and pens to make it beautiful. I always assumed that if I transitioned to digital planning I’d have to give that up. Well I’m here to tell you that is so not the case! You can still have fun with digital stickers and you have a world of pen and highlighter colors available in your Goodnotes app. 


If you’re a newbie like I was, you may be asking, what is the Goodnotes app? You can download any annotation app on iphone or android device and it should support the digital file. Goodnotes is the most popular from my experience. It is a one time fee through the app store if you want to have more than three documents, but totally worth it in my opinion. 

How does a digital planner compare?

Your digital planner will be fully hyperlinked so you can easily go from section to section. The great thing about planners like my Life Designer is that it contains far more than you could fit in a paper planner realistically. You can plan yearly, monthly, weekly and daily. It also includes tabs for goal planning, meal planning, event tracking and managing your health and fitness. Need to track birthdays? This planner has your back. Life Designer also allows you to add photos of your own and keep track of all the beautiful memories throughout the year. 

Digital planner minimal design, flower. Goodnotes planner

My Life Designer Bundle also comes with a Vision Board Journal that allows you to add photos, draw, add quotes, whatever you decide you want to do. I have multiple styles so you are sure to find one that speaks to you. 

Notion Digital Planner

There is also another digital planner that will knock your socks off. It’s a digital planner used with the Notion app. I have created a super simple planner using the free version of Notion that will allow you to plan your life. My Yearly Planner includes a calendar, weekly planner, daily planner and monthly budget. Also included is a gratitude journal so you focus on what is important every day. You can use this even if you are brand new to Notion. It’s super easy to install and I give step by step instructions. 

Notion planner, digital planning with Notion. Aesthetic design, Yearly planner

You can change the covers to fit your style and add links you need, photos, recipes, whatever you need. You can make this planner fit your life in every way. You have access on your computer, tablet and phone, it syncs with all devices. This Yearly Planner is super affordable and on sale in my shop..grab it now before the sale ends. 


I hope this was a good overview of digital planning and what is available. I’ll be adding some videos on my YouTube channel walking you through how to use a digital planner, so stay tuned for that!


Happy Planning!!

Best PLR Products for Etsy

Best PLR Products for Etsy


I’m just beginning, is PLR right for me?

When starting a new digital products business or creating content for your groups and coaching clients, it can be overwhelming making everything from scratch. I knew I wouldn’t be able to make the volume of items I needed in my shop if I had to create everything 100% from scratch. Especially planner pages and things that took a lot of design time. So I looked into PLR and found a couple sites, but the products looked old and not relevant.  I’d basically have to do so much on them it would be quicker to make them from scratch.  I found a few things on Creative Market I liked but the licensing is pretty strict. I did purchase and use some of their products. It was getting pretty expensive though.  That’s when I discovered the best PLR products for Etsy and KDP, which was just what I needed. 


Founders of Secret Weapon PLR

That’s when I found Evelyn Weiss and Jessa Bellman’s Secret Weapon PLR membership I was blown away! Not only are the products relevant and on trend, they are gorgeous as they are. You can resell as templates or end products. The only restriction on the license is that you cannot resell the private label rights. Easily the best license on the market, for the best products out there. The membership has eBooks, planners, niche planners, journals, bundles for specific niches like Youtubers, Network marketers, Business Owners etc. The portal is updated every month with new on trend products. How do they know the trends? The team does the research for you!

How to create digital products that make money?

Included is a five day intense training on making digital products and making a significant income off of them. From Etsy, to your own website to creating email lists and sales funnels. This is a training that easily could have sold for thousands of dollars with all the valuable information they teach. Such an amazing value for the $27 a month they charge.

Now if you don’t like the idea of the monthly fee or you are wondering what to do with products if you cancel, there is a solution. You can buy out the products. Right now you can purchase the entire library for $297 – there are literally hundreds of products. Or if you prefer to do a single product you can purchase for $27. The customer service is unmatched so definitely reach out if you are looking to purchase a group of products. It’s definitely worth trying for a month to see what you think. You won’t be disappointed.

Here is a look at the portal. Each drop down has a ton of PLR products. Save time and consider PLR, its the best way to add products to your store fast. 

Best PLR Products for Etsy
Private Label Rights digital products
PLR digital products

I’m admittedly kind of obsessed with Evelyn and Jessa because they have such giving hearts. The information they give away for free is invaluable. If you are just starting out on a digital products, or KDP  (yes all interiors will upload perfectly on KDP), this is a membership you don’t want to miss out on. Part of me wanted to keep this to myself, but there is plenty of room out there in digital products, KDP and coaching, there is no need to keep it as my own Secret Weapon. 

Is PLR right for my digital products store?

Private label rights products can save you so much time. You definitely want to change some things like fonts, color schemes and covers to make them your own, but the time saving in creating tables, graphs, schedules etc. is a game changer. Secret Weapon PLR has the highest quality most relevant PLR products on the market. So if you choose go this route, this membership is the going to be a great fit. 

Why should I listen to these people?

I mentioned Evelyn Weiss and Jessa Bellman before and if you are unfamiliar with them, you should definitely check them out. Evelyn believes in low ticket, high value coaching. She has memberships starting at $7, $49 per month and her mini membership for $777. She gives very high value for a price that people who are just starting can afford. She truly has a heart of gold.

Jessa Bellman has 18 successful Etsy stores and coaches people to be successful on the platform. Her designs power

 PLR, and she is a genius with design. She is so patient and teaches how to make your Etsy store successful. If you are struggling on Etsy, I highly recommend her course Etsy Superstar. It takes you from opening your store, optimizing it, to adding products to get the most from the Etsy algorithm. Jessa also teaches market and keyword research and optimizing listings for sale. This is a game changer if you are just starting out, or struggling with getting your Etsy store off the ground. Go check it out!

Best PLR Products for Etsy Private Label Rights digital products PLR digital products Etsy course Optimize your etsy store

Take a look at some of the products I have created from the membership here. Make sure to grab my FREE Affirmation Cards that I created with the help of Secret Weapon! Click here

Well that is enough of my gushing over the Secret Weapon PLR for today, but go give it a shot and let me know what you create from it! Feel free to shoot me a message with any questions. 


This article contains affiliate links. If you choose to purchase from I will make a small portion from your sale at no cost to you. Thank you for your support!

Is Canva Pro worth the fee?

Is Canva Pro worth the fee?

What is Canva?

Canva as a free design software is pretty amazing with what it can do for you. If you plan to occasionally make a flier, social media post or letterhead the free version will work great. The caveat is, Canva will only allow you to use the free graphics and photos. If you want to use a pro version graphic or promo you will have to purchase, or it will contain a watermark. Each purchase is only good for one design, so if you use that same graphic again, you’ll be charged again. 

In the free version you can upload your own graphics, so if you have graphics you love you can use them. Canva also has a large selection of free elements and fonts available. The free version will allow you to edit your design, change fonts, font spacing, and add shadows and effects. You can absolutely create a great design with these features.

Downside of Canva Pro

Using Canva Pro graphics is a bit of a tricky game even with the Pro version because their license is very restrictive. If you want to sell a design you made with the elements or create a shareable template violating the license agreement. This will put you in danger of getting your account shut down, so best to avoid it all together. Sticking to the free graphics is best if you plan to use them for any of these purposes. 

Creative Fabrica for graphics

You are probably thinking, “okay so what’s the use of pro?”  I don’t use Canva Pro for the elements and graphics anyway. I get a lot of my graphics from Creative Fabrica. Creative Fabrica has a really great license and the yearly fee is very affordable. Right now they are running a deal for $4.99 per month if you pay yearly and then they offer the second year for $3.99 a month. You really can’t go wrong. 

Why Canva Pro?

Then why use Pro? I use Canva Pro because it gives me the ability to do things I cannot do in the free version. For instance, in Pro I can create a link to share a template that others can make changes to without affecting my original template. This is great for selling templates on Etsy or your own website. Another feature I use all the time is the resize feature. This gives you the ability to create one design and resize it multiple times without having to edit the original design much. Huge timesaver! 


The other feature I absolutely love with Canva,  I literally just discovered… That is the ability to pull work from other projects into the current project you are working on. So, let’s say you are creating a slide for work and need to add a slide from a different project. You’ll just click on projects, locate the slide you need and click on it. It will ask if you want to replace the current page, or add another. Viola, that slide is now in your current project. This may seem like no big deal, but I promise you, trying to copy from one project to another can be really time consuming. 

I love Canva Pro and it’s great for people who need to create a lot of social media posts, slides, promotional material etc. So if that’s you, I’d go with Pro. If you want to try before you commit, you can use Canva Pro for 30 days for free. Just click on this link and you’ll get that 30 days to see if it’s for you. After that 30 day period, if you love it, it is $12.95 a month. You can also purchase yearly for $119.99. This is a screaming deal for software that works as well as Canva. 

I hope this was helpful, please reach out with any questions!

This article contains affiliate links, if you decide to sign up through any of the links provided I will receive a small portion through no cost to you. I appreciate the support.