Let’s face it…. We all want our copy to convert.

Whether it’s a blog post, email, website page, or product page, you want the words you’re using to be effective and drive results.

But writing copy that converts can be a challenge. You don’t want to be too salesy or pushy, but you also want to make sure your message is clear and your readers take action.


Don’t worry, though – there are some simple steps you can take to ensure your copy is conversion-friendly. Here’s a guide to writing copy that converts:


Know your Audience

The most important thing to remember when writing copy that converts is to know your audience. You need to know who you’re writing for, what their needs are, and how you can best address those needs. Take the time to research your target audience and develop a buyer persona. This will help you tailor your message and make sure it resonates with your readers. 

Write a compelling headline.

Your headline is your first impression, so it needs to be catchy and grab the reader’s attention. It should clearly communicate the value of your content and make the reader want to keep reading. Think about what your readers need and write a headline that speaks directly to them. 

Use actionable language.

Your copy should be easy to understand and contain language that encourages the reader to take action. Use words like “start”, “discover” and “unlock” to create a sense of urgency and make it easy for readers to take the next step. 

Focus on benefits, not features.

When you’re promoting a product or service, focus on the benefits rather than the features. Talk about how it can help the reader solve their problem or make their life easier. Use storytelling to illustrate the benefits and make it easy for readers to envision how they’ll benefit from what you’re offering. 

Use social proof.

Social proof is a powerful tool for building trust and credibility. Include testimonials, case studies, and reviews to show potential customers that others have had success with your product or service. This will help them understand the value of what you’re offering and make it easier for them to take the next step. 

Incorporate visuals.

Visuals are a great way to break up text and make your copy more engaging. Incorporate images, video, GIFs, and other visuals to help illustrate your message and keep readers interested. This will make it easier for them to understand your content and help them make a decision. 

Include a call to action.

Your call to action should clearly communicate the next step you want your readers to take. Whether it’s signing up for a newsletter, downloading an ebook, or making a purchase, your CTA should be easy to understand and make it easy for readers to take action. 


Writing copy that converts doesn’t have to be a challenge. Just remember to keep your audience in mind, write a compelling headline, use actionable language, focus on benefits, include social proof, incorporate visuals, and include a call to action. With these tips, you’ll be well on your way to creating copy that converts.


If you are looking to learn more about how to write copy that converts you should check out my friend Jo’s free class all about writing copy that coverts. 


Check it out here: FREE CLASS

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